I'm going to deviate from the norm and write a work-related post. Because what I have been doing this week is networking. Not networking of computers and the like, but communications of a different kind.
As a company, we are putting ourselves out there, making ourselves known in the industry, preparing for a bright new future. This means talking talking talking to a lot of people who might be interested in what we do.
At first I was really nervous, having not a great deal of networking experience. So I decided to treat it like a social situation: have a chat, find common ground, be interested. Eventually at trade shows like the one we are attending the question will come: "where are you from?" and "what do you do?".
So I have talked talked talked to multitudes of people this week, some interested in what we do, others not so much. It's difficult not to come across as though we are seeking work -- for in truth we are not really able to take on new clients just now, being extremely overloaded already. But we are looking towards a bright new future, one that has an expanded team of brilliant people and some new clients as well.
This week has been all about laying the foundations.